"10 years before, bethesda uses value the DLC content that armature of 2.5 dollars horses will come to what define to make fail.

2006 " antediluvian reel " when making put on sale newly, DLC still is a newly emerging things, player and issue business to still stay in to the feeling of these content have good to go up. Next " antediluvian reel 4: Annihilate " ”DLC of “ horses armature with respect to put on sale, initiated a well-known unsuccessful example.

The player can cost value the Xbox Live check the number of 2.5 dollars comes to those who be them sit ride match an armature. The first armature is free, follow-up commutation armature needs to cost 500 gold coin to buy in game.

Content is worth the adornment that Bethesda discovers very quickly to the player does not think to spend 2.5 dollars to buy to be able to see without other player besides oneself in game somewhat. In the net in swimming, buy so a thing can show off outfit X however, communicating father of a kind of “ is to money likes a horse to buy the meaning of dress ” egoistically. However " antediluvian reel 4: Annihilate " be a game of stand-alone leaving a line, in beautiful money buys adornment to appear above this too wriggled.

Bethesda market and public concern vice president were pushed where the wind and the waves are highest, in put on sale of ” of “ horses armature the following day later came out to publish a paragraph of statement:

We want “ find to suit (DLC) content goes the dot of supply a gap. Price of a theme 150 bits. " Kameiao " sell 200 a little bit. We still are in try to seek the balance site between price, and before this our experience is 0. We still have a few at present (DLC) making in. We want to try to put in the thing of a few different sort, will see a player want what to to want. These are free choices, is not must, the word that if the player does not think,buys so need not be bought completely. ”

This example teachs ” of “ horses armature we: DLC is not good, some DLC clumsy calculated, the price is not low still.

After 3 years, bethesda did Xbox 360 edition that day in all fools' day " antediluvian reel 4: Annihilate " DLC sells especially. All DLC sell in the half price in this activity, have an exception only. The manufacturer mentioned the price of ”DLC of “ horses armature 5 dollars!