"In fact, those who be put in this one problem is lion head atelier not only, group of one party puts a lot of Microsoft in the phenomenon of tall devoted low redound.

This week is some earlier moment, lion head atelier announces suddenly to shut, let a lot of person astonishment unceasingly. Have the old studio of certain history as, its shut let a lot of people feel regretful, but this also is alluding atelier interior to may be put in very big question. Otherwise, who can shut so famous atelier?

Some earlier today moment, analyst of Wedbush negotiable securities, michael Pachter of frequenter of game line of business and media undertook an interview, talked about lion head atelier to shut be related, did this mean Microsoft interior what to thing produce after all? So important core atelier is shut, it is certainly those who freeze 3 feet are not a day is cold.

Pachter expresses: “ this is manufacture the large atelier of small-sized game. I must insert one mouth here, " divine spirit is allegorical " to Microsoft not be small-sized game absolutely, after all " halation " " warlike machine " " ultimate contest fast " " divine spirit is allegorical " it is Microsoft what one party molopolizes is special brand.

I read “ to pass a data, do not know to allow to forbid truly, say " divine spirit is allegorical " whole set sales volume has 7 million only, 3 game add up. This is not the achievement with outstanding what absolutely. Can say so, this is the big group with a management very high cost, but the work that did not make scale of corresponding sales volume however. So I think Microsoft this is rational commercial decision - after all the industry that this is angle profit, microsoft should make money, and lion head atelier did not make money well. ”

In fact, those who be put in this one problem is lion head atelier not only, group of one party puts a lot of Microsoft in the phenomenon of tall devoted low redound.

“Rare atelier is about the same also same, in fact I think all of Microsoft interior atelier is deficient in efficiency, only 343 and once Bungie. They have Rod Fergusson leader, should not go wrong, he once passed in Epic management " warlike machine " . Do not cross Microsoft besides " halation " and " warlike machine " connect a brand beyond almost penniless. Resemble " Ollie and dark forest " the game zoology that the work of this kind of degree cannot prop up a Microsoft. This is a good game, but not be your work of course of a star. ”

So, microsoft enters game group 16 years, fail to make the battle array of your work of one party that gives oneself to abound, whether should be comprehensive failure? Pachter expresses:

It is a bit beyond the mark that “ should say ’ of ‘ comprehensive failure is likely, because after all " halation " be a success, 5 " halation " very outstanding. And I feel " quanta is broken " also have latent capacity very much, still have " peaceful calm fall from the sky " performance is good also. tripartite game need not be carried, overall will say game trade bad to do, assure very hard to succeed all the time. ”