"Although,Zelnick says " GTA " , " wild big armed escort " such game sounds every year pretty good, but proof of very quick meeting makes cost so very big, and can bring about oneself character to glide.

On MKM partner activity, take Two CEO Strauss Zelnick again the company that to investment people explained him why unlike his competitor in that way the game set that special purchases for the Spring Festival turns him.

Although,Zelnick says " GTA " , " wild big armed escort " such game sounds every year pretty good, but proof of very quick meeting makes cost so very big, and can bring about oneself character to glide.

Zelnick says IP special purchases for the Spring Festival is changed will bring about development group dilate one times, game quality glides, consumer is aesthetic and fatigue, because this Zelnick says their competitor is bring about one's own destruction, with one's own hands him finish series IP. This means them to must roll out brand-new game IP, but roll out new IP risk very big, do not easily do greatly strong.

Zelnick points out, take Two (the brand that includes R star and 2K) have 11 series, single set sales volume exceeds 5 million. Their target is to wait for his save money is quite enough after much series again annual the game that put on sale differs, leave other sport to pant time. Take Two calls such doing ability won't him finish IP. Also be to maintain these IP forever at the same time, not easily finish.

At present famous IP series includes below Take Two banner " GTA " , " wild big armed escort " , " NBA 2K " , " WWE 2K " , " civilized " , " developmental " , " biochemical an army suddenly appearing from nowhere " and " derelict ground " series.

Generally speaking, besides sports kind game, the IP below Take Two banner does not have property of special purchases for the Spring Festival. Want to make the game of a high quality after all, need very long development cycle very much really. For instance " GTA5 " it is last a period of time 5 years.

Final Zelnick still is mentioned " wild big armed escort 2 " will bring a “ the American ” of tremendous, endless, hopeful perspective.