Jorgensen divulge, " assassin credo " and " GTA " kind behavioral game is the biggest game kind on the market, and these game are open world, pay attention to exploration more, bring ” of “ general check. Him EA is bright have sortie this type, because their resource is developing sports, FPS and simulation kind game. Though such, but this does not mean them to make bad start game.

For also can market of dominant movement game, before EA invited Yo to green jade " assassin credo " producer Raymod. She established new atelier EA Motive in Canadian Montreal, dominant develops ” of credo of assassin of EA edition “ . The late carry out that the behavioral game that he mentions this great expectations be expressinged can be in more than 3 years likely, say this is one begins to make a motion kind the unique opportunity of new series.

Jorgensen still spoke of the Visceral Games that Amy Hennig is in developing a group. Visceral Games is developing a movement kind " strategic defense initiative " game. Because this making,also be to attribute an action kind game, and " astral battle " there is many vermicelli made from bean starch in the whole world, because this EA expects " strategic defense initiative " be in him help movement kind game market occupies position, shoot in sports, the first person for the company and imitate kind the new field besides attracts many player.

His explanation says EA to go to the investment of charge of research and development of 75% to have series already normally. Although IP of old series game obtained great majority resource, but these old IP still are seeking ceaseless evolution, for instance this year " FIFA 17 " the story mode that join. Remain 25% use at development brand-new IP.