"Well-known homebred software or mobile phone game " draw lessons from " it is one big question, IOS issued new regulation a few days ago, reduce life name to count, this action or the improvement that will be beneficial to an environment.

All the time since, the apple takes the experience of App Store seriously quite, use the ceaseless development of the market as shift nevertheless, the App amount on App Store also appears piece erupt type grows, at present the App amount on App Store has exceeded 2 million, to the apple, increased the operation burden of oneself not only, at the same time corpse and mountain fastness application also are pulled gradually low the figure of App Store.

Be in this year in September, the apple announces to want to begin to clear rubbish application, still have in addition new politics be worth us to notice, that is new applied name regulation, new politics the name length of formulary application by original the 255 longest character is cut to 50 character, the rank that uses otherwise can appear of different level glide.

Well-known, the App market nowadays is homogeneous change quite serious, no matter be game it may not be a bad idea, the software such as tool, education, content very much the same App is numberless as the sand, how to let oneself work showed itself to beat really many developer, then you can discover present applied name presents a longer and longer trend, carry similar name or be to use many keywords suffixal the exposure rate that will promote application, no matter such phenomenon is the App Store that is in which state district exists generally.

Apple making length of applied title character set is to promote the App Store of IOS user to use an experience not only, also be to prevent the development business with its frame-up heart to use a name to come loiter heat has undesirable competition at the same time.

So whether does after name regulation comes on stage, IOS application have effect really? App Annie released data of a group of statistic recently, can see the application of before free a list of names posted up and popular a list of names posted up 200 is medium apparently above all, the application that is less than 23 character is occupied than was being achieved 50% , the application of 50 character above has 20% to be less than only, and malic regulation, want to be able to obtain malic government to recommend, so the character number that uses a name wants control to be in 23 less than, the application that so you develop even if is again outstanding, if the name exceeds 23 character, so mean lost recommend a qualification.

App Annie still goes out in findings report middle finger, the case that develops business to use many keywords to describe before is in this new politics after carrying out really convergent many, for instance " Match™ " , " Hulu " application of gas waiting for a person made response for a short while, will original be as long as the descriptive sex key word of 50 character above is deleted completely, or is to exchange a righter key word, or uses a keyword that seldom appears directly namely, wu is begged in for a short while inside before accomplishing relevant keyword rank to lean.